A small Google Story

Google initially started as a search engine,is growing at a phenomenal pace.
It is already among the top companies in the world with its huge market
capitalization and the impact it has on the millions of internet users
round the world.
Google has changed the way people gather information.
Largest Search engine with the motto 'Don't be evil' differentiate
Google from the firms with capitalistic designs and creating a
philosophy of its own-helping Humanity by being more informed.

Google has come a long way from its initial niche of the search
engine.It now offers enterprise level solutions to the companies,owns
social networking sites,gmail,google news and plans are to release
Google OS with a whole suite of office applications.
And all of these free of cost to the common user(except enterprise
solutions).
The business model lies in its subtleity...those small sponsored links
which you get when you search,read your mail etc.
Total revolution of the online advertising.
Gmail...who would have thought of Free memory > 4 GB on emails...don't
delete anything was the idea behind forcing other companies to increase
the size of their mail accounts.

Success comes at a price and same is the case with Google.
From newspapers and book publishers,to telecom companies,to small
businesses to politicians,everybody is baying for its blood not to
mention the big corporates like MS and Yahoo!
There was controversy when Google firewalled its search for China.But I
think that was sound business decision.To be it or not...one has to make
hard choices and China is the largest population with > 100% user growth
in internet.

Google is now the largest database of people's
preferences,interests,likings

,thinkings...A haven for any Marketing
company ,social scientist or Government anti-privacy lobby alike.
This database can be dig out from various angles revealing different
results.
Whether Google is able to maintain the confidence by keeping
confidentiality is a thing to be seen and will ultimately define it
among the league of Great companies.